# Woohl Brand Hub & Multi-Brand Design System > Woohl is a modern social commerce platform connecting buyers, sellers, and creators. The Woohl Brand Hub (brand.woohl.com) is the canonical, verified source of truth for official brand identity assets, pure vector SVG lockups, living color palettes, typographic craft, and design tokens across the Zerohorizon Labs ecosystem. ## Core Identity & Brand Portals - [Woohl Brand Overview](https://brand.woohl.com/): Official Woohl brand identity, primary Flame Orange (#F4521B) palette, bird marks, and vector lockups. - [Sama Brand Portal](https://brand.woohl.com/brands/sama): Intelligent commerce operations and execution suite, Electric Blue (#2373F4) palette, Outfit typography. - [Pickie Brand Portal](https://brand.woohl.com/brands/pickie): Curated social storefronts and smart commerce, Amber Gold (#FFBF00) palette, Plus Jakarta Sans typography. - [Unstage AI Brand Portal](https://brand.woohl.com/brands/unstage): Voice-first creator copilot, Obsidian Slate (#111111) palette, Fira Sans typography. - [Zerohorizon Labs Brand Portal](https://brand.woohl.com/brands/zhl): Parent technology and applied AI research lab, Monochrome (#111111) palette, Space Grotesk typography. ## Design System & Tokens - [Design System Specification](https://brand.woohl.com/design-system): Authoritative design token matrix, color values, typography hierarchies, and component patterns. - [Logo Usage Hierarchy](https://brand.woohl.com/design-system#logo-hierarchy): Authoritative 80/15/5 logo selection matrix (horizontal lockup default, stacked secondary, standalone mark restricted; strict prohibition against HTML/CSS text reconstruction). - [Living Color Palettes](https://brand.woohl.com/colors): WCAG AA-tested color architectures and product spectrums for all brands. - [Typography System](https://brand.woohl.com/typography): Editorial display, UI body typography, and Google Fonts integration guidelines. - [Brand Asset Library](https://brand.woohl.com/assets): Complete gallery of horizontal, stacked, icon mark, and wordmark vector assets. ## Legal & Governance - [Privacy Policy](https://brand.woohl.com/privacy): Data protection practices, CDN telemetry disclosures, and legal rights. - [Terms of Service](https://brand.woohl.com/terms): Trademark usage license, permitted editorial uses, and brand guardrails. - [HTML Sitemap](https://brand.woohl.com/sitemap): Comprehensive directory of all brand pages, asset tools, and feeds. ## Machine-Readable Resources - [Full LLM Design Token System](https://brand.woohl.com/llms-full.txt): Complete multi-brand design tokens, color hex matrices, typography stacks, and vector asset endpoints in plain text. - [DESIGN.md Specification](https://github.com/designdotdevanshu/woohl-branding/blob/main/DESIGN.md): Machine-readable markdown design system reference. - [XML Sitemap](https://brand.woohl.com/sitemap.xml): Search engine crawler indexing feed.