The Identity System · v1.0

What makesWoohl, Woohl.hi

The visual language of modern commerce. Pure vector marks, living color systems, and typographic rules crafted for independent makers, verified creators, and teams building with us.

woohl-brand-kit.zip · ZIP · vectors, tokens, factsheet

Explore marks

https://brand.woohl.com/brand

16: Colors
2: Type Systems
SVG: + PNG
Sep: 2026 update

Logo · Light.svg

Icon · Dark.svg

Palette16 shades

Master Marks

Crafted curves, engineered for every scale. ready.

Drawn with mathematical precision. Pure vector marks built to stand out in single-tone clarity across digital, print, and physical environments.

Explore All Formats & Packs

Horizontal Lockup (Orange)

SVGPNG

Vector + 4K

Primary brand lockup for light surfaces and neutral backgrounds.

360×77 · Pure VectorMin 24px

SVG PNG 4K WebP PDF

Stacked Lockup (Orange)

SVGPNG

Vector + 4K

Vertical lockup for square layouts, splash screens, and posters.

222×148 · Pure VectorMin 48px

SVG PNG 4K WebP PDF

Bird Mark (Orange)

SVGPNG

Vector + 4K

Standalone bird mark for avatars, favicons, and tight constraints below 24px.

256×191 · Pure VectorMin 16px

SVG PNG 4K WebP PDF

Dedicated Brand Assets Hub

Need white reversed, monochrome ink, social avatars, or custom padding?

Visit the dedicated Brand Assets library to access all 9 master lockups, platform-calibrated profile pictures for LinkedIn and X, vector PDFs, and our interactive live asset customizer.

Open Brand Assets Hub

Instant Embeds

Pick an asset, copy production-ready code.

Ready-to-drop markup for HTML, React, Markdown, and CSS. Served directly from our high-speed edge CDN with evergreen caching and open CORS.

1 · Select Lockup

Tone

2 · Size

160×34 px

light

darkUse the light variant here

<img src="https://brand.woohl.com/brand/logo.svg"
     alt="Woohl" width="160" height="34" loading="lazy" />

Checking live asset status…Open raw logo.svg →

Clean Evergreen URLs

Hotlink directly to canonical URLs (e.g. /brand/logo.svg). The edge CDN revalidates automatically, so your embeds remain evergreen.

Permanent Version Archive

Need an immutable freeze for legal docs or partner contracts? Pin to /brand/v1/<filename> which is cached permanently.

Need something tailored?

Email hello@woohl.com — we'll provide custom lockups, special aspect ratios, or specialized vector exports.

Evergreen Edge URL

https://brand.woohl.com/brand/

Served with open CORS (`*`), immutable compression, and global edge distribution.

Color Architecture

Core identity & warm palette. orange.

Anchored by Woohl Orange (#F4521B), Paper White (#FFFFFF), and Ink (#111111). Surface ratio: 70% Paper, 20% Ink, 10% Accent.

Explore Product Palettes

Woohl Orange

#F4521B

Primary Accent (max 10% coverage)

Paper

#FFFFFF

Primary Foundation Surface (~70% layout)

Ink

#111111

Primary Text & Deep Contrast (~20% layout)

Warm Brand Ramp (16 Steps)

0Surface

Paper

#FFFFFF

AA/W FailAA/I AAA

0.5

Whisper

#FDEFE7

AA/W FailAA/I AAA

Sand

#FADECF

AA/W FailAA/I AAA

1.5

Peach

#F8CEB6

AA/W FailAA/I AAA

Apricot

#F6BE9E

AA/W FailAA/I AAA

Coral

#F19D6E

AA/W FailAA/I AAA

Tangerine

#ED7D3D

AA/W FailAA/I AAA

5Primary Accent

Woohl Orange

#F4521B

AA/W AA LargeAA/I AA

5.5

Ember

#E85C0D

AA/W AA LargeAA/I AA

6Passes AA

Rust

#BA4A0A

AA/W AAAA/I AA Large

7Passes AA

Cinnamon

#8B3708

AA/W AAAAA/I Fail

8Passes AA

Cocoa

#5D2505

AA/W AAAAA/I Fail

8.5Passes AA

Espresso

#461C04

AA/W AAAAA/I Fail

9Passes AA

Bark

#2E1203

AA/W AAAAA/I Fail

9.5Passes AA

Pitch

#170901

AA/W AAAAA/I Fail

10Body Text

Ink

#111111

AA/W AAAAA/I Fail

Typography

Two distinct systems. Never mixed.

System A drives brand storytelling and editorial press. System B powers high-density product interfaces.

Open Type Lab & Specimen

System A · Editorial & BrandSystem A

Campaigns, marketing landing pages, social media, editorial stories, press & decks.

Schibsted Grotesk

Primary Editorial Sans

Digital commerce, refined for makers and community.

Regular 400 · Medium 500 · Bold 700 · Black 800

Playfair Display (Italic)

Signature Accent Line & Pull Quotes

where craft meets discovery.

Italic 400 · Italic 500

JetBrains Mono

Data, Code, Timestamps & Order Specs

ORD-2026-9481 // ₹1,20,000

Regular 400 · Medium 500

System B · Product UISystem B

Storefront web app, customer portal, seller dashboard, and admin interface.

Nunito Sans

Primary UI & Body Copy

Discover handcrafted collections and verified makers across India.

Regular 400 · SemiBold 600 · Bold 700

Playfair Display (Italic)

Secondary Accent (Hero Highlights only)

crafted with intent

Italic 500

Baloo 2

Drawn Logo Only

The wordmark was drawn from this typeface. It is strictly a drawn vector mark and is never used as live copy or layout font.

Satisfy

1 Decorative Word Max

Casual cursive highlight. Restricted to a single decorative word maximum once per page. Never for titles or UI.

12px Floor

No Sub-12px Rendering

Never render any label, metadata, or caption below 12px anywhere across marketing or product.

Media & Asset Kits

Everything production-ready in one click.

Packaged vector suites, complete brand identity bundles, and the official corporate factsheet.

Full Brand Kit

Complete vector marks, high-res icons, favicons, color tokens, and company factsheet.

Format: ZIP · SVG/PNG/ICO/TXT
Size: ~ 520 KB
Updated: Oct 2026

woohl-brand-kit.zip

Logos & Marks Pack

All official vector SVGs and high-res PNGs in Orange, White, and Ink.

Format: ZIP · SVG/PNG
Size: ~ 280 KB
Updated: Oct 2026

woohl-logos.zip

Favicons & App Icons Pack

Multi-res favicon.ico, Apple Touch Icon, Android/PWA launcher icons, and web manifest.

Format: ZIP · ICO/PNG/SVG/JSON
Size: ~ 360 KB
Updated: Oct 2026

Download file

Company Boilerplate

Official legal entity, leadership, CIN, office addresses, and media contacts.

Format: TXT
Size: ~ 1 KB
Updated: Oct 2026

woohl-boilerplate.txt

Corporate Story & Factsheet

Woohl is a modern commerce platform connecting brands, sellers, creators, and customers.

Woohl brings shopping, content, and storefronts into one seamless ecosystem — enabling brands and independent makers to launch, grow, and sell directly, while empowering creators and customers to discover verified products they trust.

Download .txt

Legal Entity: ZEROHORIZON LABS PRIVATE LIMITED
Corporate ID (CIN): U62012DC2026PTC471425
Founded: 2026
Operational HQ: DTU Innovation & Incubation Foundation, Delhi 110042
Registered Office: Sector-15, Rohini, Delhi 110089
Official Website: woohl.com
Public Channel: hello@woohl.com

Contact

Talk to our team.

Direct channels for media coverage, brand partnerships, and platform inquiries.

Press & Media

press@woohl.com

Press inquiries, interviews, story features, and embargoed announcements.

Send email

Partnerships & Business

partnerships@woohl.com

Brand collaborations, creator programs, ecosystem integrations, and distribution.

Send email

General platform inquiries — reach hello@woohl.com or visit woohl.com

What makesWoohl, Woohl.hi

Crafted curves, engineered for every scale. ready.

Horizontal Lockup (Orange)

Stacked Lockup (Orange)

Bird Mark (Orange)

Need white reversed, monochrome ink, social avatars, or custom padding?

Pick an asset, copy production-ready code.

Core identity & warm palette. orange.

Two distinct systems. Never mixed.

Everything production-ready in one click.

Full Brand Kit

Logos & Marks Pack

Favicons & App Icons Pack

Company Boilerplate

Follow Woohl, connect with our community.

Talk to our team.