Master Marks & Assets Hub

Engineered marks, built for every scale.

Pure vector lockups, 4K rasters, and platform-calibrated canvases. Download the official assets ready-to-use with intentional padding, background contrast, and symmetrical balance.

Master Marks Catalog

All 9 official variants available in SVG, 2K PNG, 4K PNG, WebP, and Vector PDF.

Woohl Horizontal Lockup (Orange)
Woohl Horizontal Lockup (Orange)

Horizontal Lockup (Orange)

SVGPNG
Vector + 4K

Primary brand lockup for light surfaces and neutral backgrounds.

360×77 · Pure VectorMin 24px
Woohl Horizontal Lockup (Reversed White)
Woohl Horizontal Lockup (Reversed White)

Horizontal Lockup (Reversed White)

SVGPNG
Vector + 4K

Single-color white lockup for dark surfaces, photography, and orange panels.

360×77 · Pure VectorMin 24px
Woohl Horizontal Lockup (Ink)
Woohl Horizontal Lockup (Ink)

Horizontal Lockup (Ink)

SVGPNG
Vector + 4K

Monochrome single-color ink lockup for documents, print, and engraving.

360×77 · Pure VectorMin 24px
Woohl Stacked Lockup (Orange)
Woohl Stacked Lockup (Orange)

Stacked Lockup (Orange)

SVGPNG
Vector + 4K

Vertical lockup for square layouts, splash screens, and posters.

222×148 · Pure VectorMin 48px
Woohl Stacked Lockup (Reversed White)
Woohl Stacked Lockup (Reversed White)

Stacked Lockup (Reversed White)

SVGPNG
Vector + 4K

Reversed vertical lockup for dark backgrounds and imagery.

222×148 · Pure VectorMin 48px
Woohl Stacked Lockup (Ink)
Woohl Stacked Lockup (Ink)

Stacked Lockup (Ink)

SVGPNG
Vector + 4K

Monochrome vertical lockup for documents, print, and high-contrast layouts.

222×148 · Pure VectorMin 48px
Woohl Bird Mark (Orange)
Woohl Bird Mark (Orange)

Bird Mark (Orange)

SVGPNG
Vector + 4K

Standalone bird mark for avatars, favicons, and tight constraints below 24px.

256×191 · Pure VectorMin 16px
Woohl Bird Mark (Reversed White)
Woohl Bird Mark (Reversed White)

Bird Mark (Reversed White)

SVGPNG
Vector + 4K

Standalone white bird mark for dark buttons, app icons, and watermarks.

256×191 · Pure VectorMin 16px
Woohl Bird Mark (Ink)
Woohl Bird Mark (Ink)

Bird Mark (Ink)

SVGPNG
Vector + 4K

Standalone ink bird mark for monochrome print, documents, and tight spaces.

256×191 · Pure VectorMin 16px
Live Asset Exporter

Custom Dimensions & Padding

Prepare tailor-made assets with exact canvas bounds, safe clearspace, and background surfaces for any digital or print use case.

Circular Avatar Safe-Zone Overlay
Custom preview
Export: 2048px max bound20% optical clearspace
Platform & Social Ready

Symmetrical, intentional, pre-padded avatars.

Never struggle with off-center avatars, clipped bird wings, or awkward banner stretching. Every file includes calibrated safe margins for circular and landscape masks.

Profile Avatars (1024×1024)

LinkedIn · X · Instagram · YouTube
Woohl Orange Avatar

Woohl Orange Avatar

Iconic brand avatar: white bird symbol on rich Woohl Orange canvas. Calibrated with circular safe-zone padding for LinkedIn, X, and Instagram profile pictures.

1024×1024 px25% Safe Zone
Clean White Avatar

Clean White Avatar

High-contrast avatar: Woohl Orange mark on pure paper white background.

1024×1024 px25% Safe Zone
Deep Ink Avatar

Deep Ink Avatar

Stealth dark mode avatar: reversed white bird mark on deep ink surface.

1024×1024 px25% Safe Zone
Warm Editorial Avatar

Warm Editorial Avatar

Sophisticated editorial avatar: Woohl Orange mark on warm whisper surface.

1024×1024 px25% Safe Zone

Banners, Covers & Social Cards

Widescreen Formats
LinkedIn Company Banner (Orange)

LinkedIn Company Banner (Orange)

LinkedIn Cover · 1584×396 (4:1)

LinkedIn Company Banner (Ink)

LinkedIn Company Banner (Ink)

LinkedIn Cover · 1584×396 (4:1)

LinkedIn Company Banner (Light)

LinkedIn Company Banner (Light)

LinkedIn Cover · 1584×396 (4:1)

Twitter / X Header (Orange)

Twitter / X Header (Orange)

Twitter / X Header · 1500×500 (3:1)

Twitter / X Header (Ink)

Twitter / X Header (Ink)

Twitter / X Header · 1500×500 (3:1)

Twitter / X Header (Light)

Twitter / X Header (Light)

Twitter / X Header · 1500×500 (3:1)

Social Share / OpenGraph (Orange)

Social Share / OpenGraph (Orange)

OpenGraph / Meta · 1200×630 (1.91:1)

Social Share / OpenGraph (Light)

Social Share / OpenGraph (Light)

OpenGraph / Meta · 1200×630 (1.91:1)

Favicons & App Icons

Production-ready marks for every screen and OS. standards.

Engineered for high-DPI viewports, iOS home screen bookmarks, Android PWA launcher drawers, and desktop browser tabs. Every asset includes instant CDN delivery.

Web & PWA Head Tags

Drop this snippet directly into your HTML <head> for full multi-platform support.

woohl-favicons.zip

<!-- Woohl Favicon & App Icons -->
<link rel="icon" href="https://brand.woohl.com/brand/favicon.ico" sizes="any">
<link rel="icon" href="https://brand.woohl.com/brand/icon.svg" type="image/svg+xml">
<link rel="apple-touch-icon" href="https://brand.woohl.com/brand/apple-touch-icon.png">
<link rel="manifest" href="https://brand.woohl.com/brand/manifest.json">
Woohl — Official

Browser Tab Preview

Multi-Resolution Favicon

ICO

Classic Windows & desktop browser tab icon (16×16, 32×32, 48×48 multi-size ICO).

16×16 · 32×32 · 48×48Desktop Browser Tabs
Woohl — Official

Browser Tab Preview

Modern Vector Favicon

SVG

Crisp vector favicon for modern Chromium, Firefox, and Safari browsers.

Pure VectorModern Browser Tabs
Apple Touch Icon

Apple Touch Icon

PNG

High-resolution icon for iOS Safari home screen shortcuts and bookmarks.

180×180 pxiOS Safari / Bookmarks
PWA Launcher Icon (192px)

PWA Launcher Icon (192px)

PNG

Android home screen and application drawer launcher icon.

192×192 pxAndroid Home Screen
PWA Splash Icon (512px)

PWA Splash Icon (512px)

PNG

Splash screen and high-density PWA installation icon.

512×512 pxPWA Splash Screen
App Store Master (1024px)

App Store Master (1024px)

PNG

Full-bleed master artwork for Apple App Store and Google Play Console listings.

1024×1024 pxApp Store / Play Console
manifest.json

Web App Manifest

JSON

Official W3C web application manifest configuring installable PWA behaviors.

W3C SpecPWA / Add to Home Screen
Instant Embeds

Pick an asset, copy production-ready code.

Ready-to-drop markup for HTML, React, Markdown, and CSS. Served directly from our high-speed edge CDN with evergreen caching and open CORS.

1 · Select Lockup
Tone
2 · Size
160×34 px
Woohl Horizontal · Orange on light backgroundlight
Woohl Horizontal · Orange on dark backgrounddarkUse the light variant here
<img src="https://brand.woohl.com/brand/logo.svg"
     alt="Woohl" width="160" height="34" loading="lazy" />
Checking live asset status…Open raw logo.svg

Clean Evergreen URLs

Hotlink directly to canonical URLs (e.g. /brand/logo.svg). The edge CDN revalidates automatically, so your embeds remain evergreen.

Permanent Version Archive

Need an immutable freeze for legal docs or partner contracts? Pin to /brand/v1/<filename> which is cached permanently.

Need something tailored?

Email hello@woohl.com — we'll provide custom lockups, special aspect ratios, or specialized vector exports.

Evergreen Edge URL

https://brand.woohl.com/brand/

Served with open CORS (`*`), immutable compression, and global edge distribution.

Brand Guardrails

How to keep the mark untouchable.

A few uncompromisable rules to protect the integrity of the bird and wordmark across screens, print, and physical environments.

Approved Usage
1x bird height1x clear space1x1xWoohl logo, correct usage
  • Preserve clear space

    Maintain clear breathing room equal to 1x the height of the bird mark on all four sides (minimum 0.5x on crowded surfaces).

  • Respect single-color rule

    Bird and wordmark always share one exact tone (Woohl Orange, White, or Ink). Two-tone marks are strictly prohibited.

  • Enforce minimum rendering sizes

    Horizontal lockup: 24px min height. Stacked lockup: 48px min height. Bird alone: 16px min height. Below 24px, fall back to bird alone.

  • 70 / 20 / 10 Surface Ratio

    Keep 70% Paper surface, 20% Ink structure, and 10% Orange accent. Never exceed 10% orange coverage on a single view unless it is a full-bleed CTA.

Strictly Prohibited
Don't stretchDon't stretch
Don't rotateDon't rotate
Don't shadowDon't shadow
Don't recolorDon't recolor
  • Don't recreate with fonts

    The mark and wordmark are mathematically drawn master vector paths. Never rebuild or re-type the wordmark using fonts.

  • Don't distort or stretch

    Scale uniformly. Width follows fixed aspect ratio (360:76.5 for horizontal, 222.37:148 for stacked).

  • Don't rotate or tilt

    The bird mark sits upright and grounded. Tilting breaks the brand personality.

  • Don't add effects or shadows

    No drop shadows, glows, bevels, outlines, or gradients. Marks are strictly flat vector.